WONKA Taps YouTube

The WONKA chocolate factory launches the WONKA Imagination Room, a fully immersive and interactive video experience on YouTube in the United States. The WONKA Imagination Room video is its first 360-degree branded video ever to appear in the U.S. market on YouTube.

 

"With the WONKA Imagination Room now online, consumers will finally get a rare sneak peek inside WONKA's chocolate factory," says spokesperson Tricia Bowles of Nestle USA Confections and Snacks. "The WONKA Imagination Room is a new, chocolate-centric channel on YouTube, where viewers can explore and enjoy an interactive sensory experience that is uniquely WONKA."

 

Using both in-video captions and 360-degree video technology, the WONKA YouTube channel experience takes visitors across four whimsical WONKA rooms, each tied to a specific WONKA chocolate – Chocolate Waterfall, Scrumdiddlyumptious, Triple Dazzle Caramel, or Fantabulous Fudge. Each WONKA-flavored room has its own unique way to make you see, hear, touch, and experience the world around you. The WONKA Imagination Room uses a combination of sensorial and technological techniques for the first time, with 360-degree videos that engage the senses and deliver an element of surprise unexpected from a YouTube experience.