Wrigley Gums Receive Coveted Seal Of Acceptance

The Wm. Wrigley Jr. Company's Orbit, Extra and Eclipse sugar-free chewing gums have earned the American Dental Association (ADA) Seal of Acceptance. Orbit, Extra and Eclipse are the first gums in the United States to earn this recognition because they are clinically proven to help fight cavities, strengthen teeth and reduce harmful plaque acids. "We're proud to lead the industry by being awarded this important recognition," says Bill Wrigley Jr., executive chairman and chairman of the Board. "Wrigley has been championing the oral health benefits of chewing gum for nearly 20 years." The ADA's Seal of Acceptance has been a respected symbol of safety and effectiveness for more than 75 years. The organization awarded its Seal of Acceptance to Wrigley after a thorough analysis of nearly 20 years' worth of independent scientific research, which demonstrated chewing Wrigley sugar-free gums helped to protect dental health. Beginning in November, packages of Orbit, Extra and Eclipse will feature the ADA Seal of Acceptance, and will be supported with print ads in major magazines, online ads and consumer promotions plus outreach to the nations' dental professionals.