CGT Archives

Kraft Foods Inc. is reorganizing its European operations to increase consumer focus and improve speed to market.

Kenneth Cole Productions Inc., a designer of apparel, shoes and accessories, implements SAP solutions, including SAP for Retail, SAP Apparel and Footwear (AFS), and SAP Triversity point-of-sale (POS) solutions.

According to Kristin Kohler, vice president of Global Product/general manager for FILA, "consolidation throughout the footwear and apparel supply chains has created an environment of more choice for the consumer and more competition among fewer manufacturers.

Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases.

Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men.

Radio Frequency Identification (RFID) is alive and well with one of the industry's biggest thought leaders: Johnson & Johnson (J&J).

Nestle USA taps Tom Zosel Associates (TZA), the provider of cost-cutting solutions for distribution environments, to support its logistics operations and the associated storage complexity.

Consumer products annual trade fund spending continues to outpace profitability growth.