Mobility is often a big part of the technology strategy, addressing key components such as on-shelf availability and competitive data gathering. Yet misconceptions continue to confuse the market.
Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.
Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.
Digital technology has had a tremendous impact on the way companies do business today, from enabling direct interactions with end consumers, to providing mobile communications to field sales organizations, and more. However, it's not enough to just put the word "digital" in front of existing processes.
