ROAR Beverages has partnered with professional football player Odell Beckham Jr., who will serve as ROAR's national spokesperson and will be featured in the brand's first-ever national advertising campaign.
Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.
Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.
Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.
