CGT Archives

The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.  

Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.