CGT Archives

With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior.

Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.

Delivering a perfect customer experience involves solving real-world problems by getting the right data to the right employee at the right time.

Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.

Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

This year’s CGT “Visionaries” do a pretty good job illustrating all the industry changes discussed in our annual “Sales & Marketing Study.”