The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as a catalyst for optimism.
The new power rovers are unveiled as Times Square as visitors kick off the official first pedal to power the lighting of the 2010 numerals on New Year's Eve.
The aim of deploying the solution is to reduce Georgia-Pacific's sourcing cycle time and leakages in procurement spend through better monitoring, compliance and governance mechanisms.