Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.
In the “adapt or die” era in which consumer goods companies currently find themselves, adopting new technologies such as digital cloud platforms and advanced execution software is a critical ingredient for future success.
Wholesale business transformation is required for CGs to remain relevant in a marketplace that’s now driven more by consumers than brands or retailers. And digital tools and technologies are the only logical way to achieve that.
Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.
Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.
