Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.
An industry expert reveals the reality behind one of the most commonly held misconceptions about predicting consumer behavior and accurately forecasting demand for products.
In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that.
Did you know that only one in three companies is satisfied with its demand and supply chain planning solution? Here, Supply Chain Insights Founder Lora Cecere shares insights on how to avoid the pitfalls.