CGT Archives

Building out IoT capabilities may not be as expensive as some consumer goods executives may think.

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

An industry expert reveals the reality behind one of the most commonly held misconceptions about predicting consumer behavior and accurately forecasting demand for products.

As the holidays roll around again, it’s time to take stock of things we are thankful for.

EnsembleIQ announced today that it has appointed Peter Breen editor-in-chief and Kara Romanow director of communities at Consumer Goods Technology.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that.

Most consumer goods companies have traditional R&D organizations that are driven by marketing and operations and completely focused on new product innovation. Yet, the word innovation has become more of a charter or strategic goal as companies strive to innovate in process areas across the business, even challenging fundamental business models. This months Straight Talk takes a look at how innovation can lead to success beyond product extensions and how new thinking can disrupt the status quo.