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Alice.com Shares Product-Related Videos

EXPO (www.expotv.com), a video-based community specifically created for consumers to share their unbiased opinions about the products they buy, and Alice.com, a retail marketplace for household essentials that enables leading manufacturers to sell direct to consumer, join forces to provide Alice.com shoppers with access to the world's largest library of product-related videos.

Consumers shopping on the Alice.com marketplace now have easy access to hundreds of EXPO's short, unbiased consumer videos, enabling shoppers to quickly find the best products based on their needs. Alice.com is the first e-commerce site selling consumer packaged goods to partner with EXPO to directly integrate product videos into its shopping experience.
In each EXPO video, real people create their own product reviews and consumer reports, and share their unbiased opinions. The videos are integrated on the Alice.com product pages, including, for example, at this link for Dove Body Mist.

"At Alice, we work hard to empower consumers with a wide range of unbiased information that helps them find the best products for their needs," says Brian Wiegand, CEO of Alice.com, "That's why we're so excited to open up the voice of real consumers on our product pages through our new EXPO video partnership."
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