justWink, a new greeting card line from American Greetings, connects cards with the mobile world for the first time with a free greeting app for iPhone and Android users.
Unilever’s partnership with Amazon has required the company to take a unique approach to supply chain planning in order to streamline operations and optimize efforts.
Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends.
Coca-Cola Bottling Company United (CCBCU) is piloting a generative AI business intelligence tool that accounts for employee personas to help streamline decision-making.