While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.
The company is investing in AI-powered solutions with a view to gaining greater into visibility into consumer behaviors and delivering more targeted messaging.
Amazon is building out its supply chain services for sellers, offering merchants the ability to distribute products from its warehouses to physical stores and fulfillment centers.
Understanding leading trends in new technology in supply chain management and logistics is critical for CPG companies striving for resilience and growth.
Digital transformation is the lynchpin of supply chain technology trends, and it’s accompanied by a host of challenges and opportunities in the CPG industry.
