Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 8/22/2021
M Science Launches a Retail and Consumer Brands Intelligence Platform
The new solution is expected to provide insights to merchants, brands and manufacturers. - 7/29/2021
Delivering on First Impressions: How PROOF Handles the E-Com and Logistics of Ice Cream
For CEO and co-founder Jenn Randall-Collins, the idea for a boozy treat came about when she discovered a family recipe for alcohol ice cream that was passed down for generations. But one mishap in the supply chain means melted treats and unhappy consumers. - 7/22/2021
PepsiCo Chief Growth Officer On E-Com, Tuning into Consumers and the Key to Future Business
CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted. - 6/29/2021
Cloud Adoption in CG: Crossing the Rubicon and Thriving in the Land of No Return
For the longest time, cloud adoption in consumer goods companies has been the purview of information technology departments. Mostly. - 6/28/2021
How to Scale Revenue Growth Management Solutions Across the Enterprise
Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more. Here is a blueprint CGs can follow to successfully deploy and leverage RGM to tackle these roadblocks to growth. - 6/27/2021
COVID-19 Opens the Door To A Fully-Digital Beauty Industry
The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come. - 6/23/2021
For Consumers and CG Brands, It Will Be A Summer Like No Other
After a nearly 18-month slog through the pandemic and now post-covid with the US back to business summer, 2021 is going to be a summer like no other… and therein lies a unique opportunity for agile CPG brands. - 6/21/2021
Fractal Acquires Samya.ai to Drive NextGen Revenue Growth Management
The acquisition is expected to help companies unlock revenue growth management opportunities and reduce operational inefficiencies with artificial intelligence. - 6/10/2021
Use of Data and Analytics to Drive E-commerce Growth in CPG Post-COVID
With the surge in online grocery shopping, copious amounts of user data is getting generated presenting online CPG businesses with unique opportunities. Here's what CGs can do about it. - 6/9/2021
How CG Companies Can Save Millions with Compliance Audits
A contract compliance audit can help consumer goods companies gain a clearer view into their contracts and how they are actually implemented.
