Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 6/6/2021
Visual Effectiveness: AI Reveals A Driving Force Behind White Claw’s Hard Seltzer Takeover
In the past three years, the hard seltzer market has grown tenfold, from ten brands in 2018 to now more than 100 brands, with one brand rising to the top: White Claw. Here's how its growth could have been predicted with AI visual intelligence. - 6/2/2021
E2open to Combine with BluJay Solutions
The deal is approximately valued at $1.7B and is expected to enhance E2open’s supply chain execution capabilities with BluJay’s transportation management software and global trade capabilities. - 6/1/2021
CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how. - 5/31/2021
From the Supply Chain Frontlines: 9 Ways to Move the Industry Forward
These nine approaches may help CGs better plan for business going forward, as they all continue to adapt and endure throughout these difficult times. - 5/31/2021
3 Ways PepsiCo is Preparing for the Future Consumer and Generating Smiles
Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why. - 5/26/2021
CGs Embrace Retail Execution Tech to Increase Employee Engagement
This will come as no surprise to anyone - but even with one year of pandemic-prep and learnings, many leading CG brands and their field teams are still struggling to pivot communications, plans, and new field processes to this day. - 5/24/2021
Looking to Boost Your Small Business’ Awareness? Look to TikTok
Brands–both big and small–can implement campaigns on the platform using any combination of native ads, organic content and influencer posts to increase their overall awareness and entice potential customers. - 5/24/2021
13 CGs Land Gartner’s Top 25 Supply Chain List
This year, 13 consumer goods companies have made the cut with Colgate-Palmolive, Johnson & Johnson and Nestle taking a top spot for the second consecutive year, while Pfizer and General Mills make their debut. - 5/23/2021
The Future of Business Means Ditching 'Data Driven' and Being Data Empowered
The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences. - 5/2/2021
AB InBev, Coca-Cola, Colgate-Palmolive, Unilever Join Forces for Sustainable Startup Innovation
CGT caught up with AB InBev’s Global Head of Sustainability Ezgi Barcenas to find why collective action through this program is key right now.
