ARTICLES BY THIS AUTHOR
- 11/11/2016
Honest Tea Goes Beyond the Brand
Find out how Honest Tea's social media following skyrocketed after the launch of its first-ever social sweepstakes. - 11/10/2016
With Ambassadors on the Inside, Brand Championship Abounds
How can leaders get the growth vibe on the inside of their companies to match their external marketing and sales efforts? As with most things, it starts with the top. - 11/10/2016
The Sales Force Imperative: Using tech to Improve ROI
In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that. - 11/10/2016
American Beverage Marketers Goes with the Flow
ABM was measuring store-level retail execution and sales performance by manually collecting data making the process time-consuming, inefficient and tough to scale. Heres a look at how the company ensured the data collected was not only accurate and consistent, but also aligned with best practice standards. - 11/9/2016
ConAgra Foods Becomes Conagra Brands
For the first time in Conagra's history, the company will be a singularly focused, consumer branded food company. - 11/9/2016
Cognizant Helps ACCO Move to Cloud
The office products brand has improved the flexibility, availability and scalability of its IT environment, reducing risk and enabling it to quickly respond to changing business requirements. - 11/9/2016
PwC's Strategy& Enhances Trade Management Tools
Brand executives will be able to use the fifth generation of Performance Analyzer to make timely, relevant and impactful decisions based on solid analytic models. - 11/9/2016
MARS CIO Notes Technology Shift
Deloitte Global CIO Survey finds significant gaps between IT capabilities and business expectations in areas like innovation and cybersecurity. - 11/9/2016
2016 Consumer Goods Business & Technology Leadership Conference
This year's agenda honed in on interactive, discussion-type sessions with the launch of CGT University, for starters. Here are 10 conference highlights that will strike a leadership chord. - 11/8/2016
The 5 Worst E-Commerce Sites
Sometimes to understand the positive, it helps to know the negative, which is why these five were studied at the bottom end of a recent analysis of 40 of the most popular e-commerce sites.