ARTICLES BY THIS AUTHOR
- 11/7/2016
Three Technologies to Digitally Transform Your Business
Ping, Mondelez International and Hershey are leading by example. - 11/7/2016
Hostess to Ring at Stock Market
CEO Bill Toler will make an appearance at the Nasdaq MarketSite this week. - 11/6/2016
Plan to Win, Measure for Success
Everyone creates a plan, thats easy or at least it should be. But if you dont have a good way to measure execution against what was planned, then it is by sheer luck that the plan hits the target. - 11/6/2016
Amazon, Target, Nike Among Social Media Top Performers
While Amazon excelled in engagement, Target and Nike did a particularly good job of co-creating content. - 11/6/2016
A New Tool for Brands to Go Viral
Consumer goods companies can use the search engine for real-time marketing and competitive advantage. - 11/3/2016
Former MillerCoors VP Innovates for Craft Brewer
Ryder holds 23 patents related to brewing and hops. - 11/3/2016
Cyber Monday to Beat Out Black Friday
The recent online consumer survey also reveals that clothing, electronics, gift cards, toys and video games will be the top five items purchased this holiday season. - 11/3/2016
Post Hones Latino Market Direction
LatinWorks will work with Post's internal brand management and integrated marketing communications teams for Honey Bunches of Oats and PEBBLES. - 11/2/2016
Why P&G is Easing Up on Promotion
CFO Jon Moeller has argued that growing the business by significantly increasing promotion spending would be a pyrrhic victory. - 11/1/2016
Hain Celestial Unveils Strategy to Acquire Portfolio Brands
Cultivate Ventures was launched as a new platform to incubate small acquisitions until they reach the scale of its core concepts, focusing on health and wellness.