ARTICLES BY THIS AUTHOR
- 10/22/2014
IDC Manufacturing Insights Hires PLM Expert
In this new role, the exec will focus his research and analysis on the product lifecycle management market and product innovation strategies, including topics such as the development of an innovation platform and the intersection of product design, development, and digital manufacturing. - 10/22/2014
Gigwalk Launches New Tool, Adds to Client Roster
Gigwalk is announcing significant company growth, including the addition of Whirlpool, Red Bull, Pfizer and Wrigley to its customer portfolio. - 10/22/2014
Lay's Consumers Inspire Latest Chip Flavor
Following nearly three months of competition, Lay's potato chips announces Lay's Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year's Lay's "Do Us A Flavor" contest. - 10/22/2014
General Mills Completes Annie's Acquisition
General Mills, Inc. announces that its tender offer to purchase all issued and outstanding shares of common stock of Annie's, Inc. at a price of $46.00 per share was successful. - 10/22/2014
L'Oreal USA Signs Agreement to Acquire Carol's Daughter
Following a multi-channel distribution model, Carol's Daughter offers a comprehensive range of products that are available at specialty beauty stores, mass retailers, on HSN, through e-commerce and at Carol's Daughter branded stores in New York City. - 10/22/2014
Maker of Paul Mitchell Products Selects ERP System
Bocchi Labs' expansion will include the launch of a new manufacturing facility in Ohio to open mid-next year, as well as the introduction of additional products lines. - 10/17/2014
Why the Product Information Supply Chain is Crucial for an Effective CPG Digital Strategy
CPG companies pursuing digital strategies to improve or increase their top-line or bottom-line are finding that product (or raw materials) information management and the distribution / sharing of the information is crucial to the success of their strategy. - 10/15/2014
Land O'Lakes Partners with Nestle in China
Land O'Lakes announces it is working with Nestle to provide feed and forage training, nutrition services and laboratory services at Nestle Dairy Farming Institute in China. - 10/15/2014
Tips to Automate Digital Path to Purchase
Daily downstream data, social listening, sentiment analysis, crowdsourced local intelligence, website traffic, hyper-local digital advertising it's all coming together to paint a picture of the individual consumer. Thus, consumer goods executives have a new mantra: "Thou shalt collect, analyze and act on a confluence of data." - 10/14/2014
Optimizing Category Management using Cognitive Computing
Categories are not established by consumers but by retailers as a result of how they lay out their stores. That begs the question: How can you reconcile the differences between consumer-centric and store-related categories?