ARTICLES BY THIS AUTHOR
- 10/9/2014
Swire Beverages Thrives Under Pressure
Swire Beverages unlocks the full potential of its Coca-Cola Supply Chain Network in China by transforming its operations to synchronize with real-time consumer demand across every channel. - 10/9/2014
Avon Launches Redesigned E-Commerce Site
To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore. - 10/9/2014
Jim Beam Markets Latest Innovation
The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire. - 10/9/2014
Campbell's Recipe for Easy Cooking
Campbell's introduces new line of ready-to-use soups for cooking meals in thirty minutes or less. - 10/9/2014
Category Management Meets The Supply Chain
To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights. - 10/9/2014
Hormel Launches Integrated Marketing Campaign
Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign. - 10/9/2014
Shell's Road to Supply Chain Excellence
Shell was the first oil and gas company to recognize that it could sense demand much like a pure-play consumer products company, creating daily forecasts that reflect current market conditions by using demand signals. - 10/9/2014
Mars and Wrigley's Bright Idea Pays Off
Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales. - 10/9/2014
Betty Crocker Launches Cookbook App
Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet. - 10/9/2014
Making Lemonade Out of Tracing Lemons
Mark Miller, VP of Supply Chain, AFS Technologies, reveals how traceability compliancy can optimize warehouse operations