ARTICLES BY THIS AUTHOR
- 9/19/2014
Danone Takes a Standard Approach to TPM in China
No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market. - 9/19/2014
Global is Not Global
What are the three points of difference in the definitions of a global organization, and how do they matter to corporate performance? - 9/19/2014
Makeover Edition
<em>CGT</em> Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue. - 9/19/2014
A Grand Entrance
M&M's brand celebrated the grand opening of its first M&M's World store in Asia -- M&M's World Shanghai -- on East Nanjing Road. - 9/19/2014
American Standard Brands Innovates for the Greater Good
An inspiring new project from American Standard Brands demonstrates how consumer marketing expertise paired with engineering know-how can open up opportunities in emerging markets. - 9/19/2014
Emerging Markets: Hype Vs. Reality
John Rossi, general manager for Consumer Goods Consulting at Wipro and <em>CGT</em> Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home. - 9/19/2014
PepsiCo Takes Action on Climate Change, Announces Sustainability Goals
PepsiCo, Inc. strengthens its commitment to action on climate change by announcing new goals for phasing out equipment with HFCs, signing both the Ceres BICEP Climate Declaration and the Prince of Wales' Corporate Leaders Group Trillion Tonne Communique, and reporting progress on its energy efficiency initiatives. - 9/19/2014
The Next Frontier for Consumer Goods
Africa is home to six of the top 10 fastest growing economies in the world. Here's how Walmart, Coca-Cola and Danone plan to tap its significant business opportunities. - 9/19/2014
200 Years Strong
Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company. - 9/19/2014
Insights into Emerging Markets
Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets