ARTICLES BY THIS AUTHOR
- 9/19/2014
American Standard Brands Innovates for the Greater Good
An inspiring new project from American Standard Brands demonstrates how consumer marketing expertise paired with engineering know-how can open up opportunities in emerging markets. - 9/17/2014
Best Practices for Building Talent in Analytics
Companies across all industries depend more and more on analytics and insights to run their businesses profitably. But, attracting, managing and retaining talented personnel to execute on those strategies is proving to be quite the challenge. This is not the case for consumer products heavyweight P&G, which has been at the top of its analytics game for 50 years now. - 9/17/2014
2014 Fastest-Growing CG Companies
In 2012,<em>CGT</em> first reported the fastest-growing consumer goods companies according to <em>Fortune</em>, which included three apparel companies, and one beverage company. Two years later, this list adds a couple more big CG names into the roster, including two powerhouse brands: Keurig and Under Armour. - 9/17/2014
The Carlsberg Group Goes 'GloCal'
The Carlsberg Group introduces a vision for business it calls GloCal, which aims for global efficiency while staying true to its local roots. - 9/17/2014
Clorox Introduces Two Product Initiatives
These programs are expected to help the company continue making more sustainable ingredient choices and ensure consumers can make informed decisions about their cleaning and disinfecting products. - 9/17/2014
Shell Upgrades Global Unified Communication Platform
With the help of AT&T, Shell employees will be able to connect to one another using a wide range of connected devices such as PCs, tablets and smartphones. - 9/16/2014
La-Z-Boy Names Vice President Strategy and Analytics
In this newly created position, the executive will be responsible for leading a team charged with the ongoing refinement of existing corporate initiatives and the development of additional strategies designed to elevate corporate performance and drive increased sales and profitability. - 9/16/2014
Why Social Value Matters
By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck. - 9/15/2014
Pharmavite Names CMO and VP of Operations
The two leaders each bring nearly 20 years of experience within the CPG industry from companies such as Kraft Foods, General Mills, Dole Food Company and Campbells. - 9/15/2014
Anheuser-Busch Pilots Facebook Mobile Gifting
Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.