ARTICLES BY THIS AUTHOR
- 8/22/2014
Oscar Mayer Awakens Sizzling Consumer Conversations
As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another. - 8/22/2014
Going Mainstream
There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why... - 8/22/2014
Dannon Conducts A Social Experiment
A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day. - 8/22/2014
The New Experience Imperative
It's a new world full of new consumers that need and want to be served in new and different ways. <em>CGT</em>'s publisher Albert Guffanti sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP, to discuss this new landscape of opportunity for today's consumer products marketers. - 8/22/2014
A Mobile Milestone
CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue. - 8/21/2014
Mars Names President, Global Chocolate
The executive has established an impressive record of leadership and collaboration through various roles with Mars over the past 22 years. - 8/21/2014
TOMS Partners With Bain to Accelerate Growth
TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS. - 8/20/2014
The Forgotten Continent of Consumers: Africa
Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants? - 8/20/2014
O'Neill Gets Personal Online
When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers. - 8/19/2014
NBTY Snags Former Coca-Cola Executive
NBTY names its new Chief Executive Officer, a 25-year consumer goods industry veteran coming most recently from Coca-Cola.