ARTICLES BY THIS AUTHOR
- 6/10/2014
Pinnacle Opens R&D Pilot Plant at Rutgers
The pilot plant at Rutgers is the first university-affiliated pilot site for Pinnacle and expands the company's existing relationship with the institution that began last year through an undergraduate internship program. - 6/10/2014
Keurig and SUBWAY Form Hot Beverage Partnership
Keurig is changing the way SUBWAY restaurants are thinking about brewed beverages by delivering a fresh brewed, delicious beverage at all times during the day to consumers who recognize Keurig as a symbol of quality. - 6/9/2014
Pilgrim's Pride Drops Bid for Hillshire
Following the conclusion of the bidding process, Tyson Foods submits unilaterally binding offer to acquire Hillshire Brands for $8.55 billion in cash. - 6/6/2014
Breaking the Reactive Cycle in Transportation
With transportation spend for consumer product companies at roughly 7 percent of cost of goods sold, why is logistics planning stuck in a world of manual spreadsheets disconnected from core supply chain systems? - 6/5/2014
J&J Brand Kicks Off Global Social Media Campaign
To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best. - 6/5/2014
CG Execs Examine IT/Marketing Alliances
In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment. - 6/5/2014
Barilla Streamlines Packaging with PLM
With a solution from Dassault Systmes, Barilla has streamlined label design and approval, reduced artwork design time and improved regulatory compliance. - 6/5/2014
Top 10 Headlines for 2014 So Far
The first half of 2014 flew by, yet so much has changed. <em>CGT</em> stops time for a moment to recap the most-read news and trend stories on consumergoods.com from January through June. What does this short list tell us? Consumer trends, industry predictions and big data, of course, are the top-of-mind topics among our readers. And, it seems as though everyone is trying to figure out the next big thing. - 6/5/2014
The De Beers Group Connects Global Operations
BT will orchestrate a wide range of IT services across 70 De Beers Group sites, including exploration and mining locations across the world. - 6/4/2014
RSi, Gigwalk Partner for Intelligent Crowdsourcing
The new offering provides clients with end-to-end business intelligence that drives sales by delivering real-time, actionable intelligence to field operations for improved in-store retail execution and on-shelf availability.