ARTICLES BY THIS AUTHOR
- 2/28/2014
Mattel to Acquire MEGA Brands
Mattel, Inc. and MEGA Brands Inc. announce a definitive agreement for Mattel's acquisition, through a wholly-owned subsidiary of Mattel, Inc., of MEGA Brands for US$460 million. - 2/28/2014
Conair Creative Department Wins Packaging Awards
This annual competition spotlights excellence in creative services, celebrating the power of package design and in-store graphics to advance brands and forge an emotional connection with the consumer at the point of purchase. - 2/28/2014
Clorox Inks Soccer United Marketing Deal
The partnership involves sales and marketing efforts along with in-store support from major retailers. - 2/26/2014
Retail Solutions Extends Analytics Tools to SMBs
Retail Solutions Inc. announces its new retail reporting functionality tailored specifically for meeting the needs of the small-to-medium enterprise (SME) market. - 2/26/2014
Unilever to Sell Meat Snacks Business
The sale includes the brands Bifi, sold in Germany, Benelux, Austria and Switzerland, and Peperami, which retails in the UK and Ireland. - 2/25/2014
L'Oreal Taps PLM Tool to Optimize Innovation
LOreal selects Siemens software to help optimize its packaging development processes, reduce time-to-market, and improve product innovation and quality. - 2/24/2014
The Thrill of the Start-Up
"Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt. - 2/24/2014
2013 Consumer Goods Business & Technology Leadership Conference
A recap of the event's insightful presentations that explored the role that collaboration can play in advancing projects in supply chain, sales and marketing, analytics, data sharing and more. - 2/24/2014
General Mills Grows C-Store Product Portfolio
While General Mills is well-known around the world for its familiar products available on grocery store shelves, it's a lesser known fact that one of its key businesses is the Convenience & Foodservice division, which is focusing on bringing innovative new products to key growth channels. - 2/24/2014
Women in Supply Chain
With its beginnings firmly rooted in trucking and manufacturing, supply chain has traditionally been viewed as inhospitable to women. But change is on the horizon as more women enter the field and as progressive companies recognize the advantageous skillsets that women bring to the table.