ARTICLES BY THIS AUTHOR
- 2/19/2014
Kimberly-Clark Improves Promotion Execution Rate
Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards. - 2/18/2014
Court Square Capital Partners Invests in AFS
This investment in partnership with current AFS management provides growth capital as well as capital for future acquisitions. - 2/18/2014
P&G Strikes Big Outsourcing Deal
CenturyLink will offer hybrid IT infrastructure services, with access to technologies from its ecosystem of solutions from Cisco, NetApp, SAP and other key alliances. - 2/12/2014
Kroger Acquires Digital Coupon Company
The Kroger Co. announces it has purchased the assets of YOU Technology Brand Services, Inc., the Silicon Valley-based company in digital coupons and promotions. - 2/12/2014
Grupo Bimbo to Acquire Canada Bread
Maple Leaf currently holds approximately 90 percent of the outstanding shares of Canada Bread and has agreed to vote all of such shares in favor of the transaction. - 2/11/2014
Canadians Name Most-Trusted CPG Brands
A poll of more than 95,000 Canadians reveal that the most-trusted CPG brands for across 60 categories consist of household names like Kellogg, Dove, Colgate and more. Consumers reasons for citing a brand as their most trusted vary by category, for example, taste drives which food brands are most trusted, while kids brands need to guarantee gentleness. Find out which other brands made this list and why. - 2/7/2014
Anheuser-Busch to Purchase Blue Point
Anheuser-Busch plans to invest in Blue Point Brewing Co., to grow its operational capabilities and enhance the consumer experience over the next few years. - 2/7/2014
Mondelez to Invest $130M in Biscuit Manufacturing
To enable this investment, the company will consolidate its current U.S. biscuit manufacturing footprint on the East Coast, resulting in the closure of its Philadelphia bakery by early 2015. - 2/6/2014
Adesso Hires VP of TPE Solutions
The CPG executive comes with diverse and extensive experience to lead TPM Product Development, Outsourced Trade Marketing & Trade Analysis areas. - 2/6/2014
CVS Caremark to Stop Selling Tobacco Products
The decision is made to underscore CVS Caremark's role in the evolving health care marketplace and, the company pledges to help millions of Americans quit smoking through a robust national campaign.