ARTICLES BY THIS AUTHOR
- 10/15/2013
Energizer Personal Care Inks Trade Promotion Analytics Deal
TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade. - 10/15/2013
Walmart CEO Says Near-Term Execution is Critical
Earlier this week,Wal-Mart Stores, Inc. President and CEO Mike Duke assuredinvestors Walmart will win no matter what environment it's in. "When you go to our stores, you're going to see fantastic new merchandise, aggressive investments in price through lots of rollbacks and better in-stock levels. We're focusing on execution to deliver results." Here's a review of progress that's been made and Walmart's plans for the future. - 10/14/2013
TABS Forms Dedicated Walmart Analytics Team
The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry. - 10/9/2013
Retail Omnichannel
Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence. - 10/9/2013
A Sweet Campaign
Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program. - 10/9/2013
Ben & Jerry's: Quality From Cow to Cone
To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products. - 10/9/2013
A Tasty New Team
Betty Crocker launches a dozen new baking products in partnership with the Hershey Company. - 10/9/2013
Dont Forget About Tech
CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 10/9/2013
Get Crackin Continues
The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends. - 10/9/2013
ScottsMiracle-Gro: A Business in Transformation
ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates.