ARTICLES BY THIS AUTHOR
- 10/9/2013
Dont Forget About Tech
CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 10/9/2013
Get Crackin Continues
The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends. - 10/9/2013
ScottsMiracle-Gro: A Business in Transformation
ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates. - 10/9/2013
Digital Collaboration
Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen. - 10/8/2013
More Hostess Favorites Hit Shelves Nationwide
Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes. - 10/8/2013
P&G CEO Reveals Performance Boost Plans
Over the past year, P&G has met or exceeded its key financial commitments. The company returned $12.5 billion in cash to shareowners, but A.G. Lafley thinks that the company can do better: We have taken a hard look at what we need to do and how we need to change to perform better." - 10/8/2013
What Will Clorox Look Like in 2020?
Get details behind the company's 2020 Strategy, which focuses on delivering long-term, profitable growth through the year 2020 and is an evolution of the company's recently completed Centennial Strategy. - 10/8/2013
Unilever Drives Mobile Presence in Key Markets
Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets. - 10/8/2013
IBM Acquires Xtify
The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services. - 10/3/2013
Newell Rubbermaid Taps Agencies for Global Marketing
Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.