ARTICLES BY THIS AUTHOR
- 4/22/2013
Nestle Brand Launches Integrated Marketing Campaign
<div>To celebrate the nationwide launch, Haagen-Dazs Gelato will be featured in television, print and digital advertising as well as public relations, point of sale materials and a social media-driven consumer promotion.</div><br /> - 4/22/2013
Energizer Streamlines Packaging Operations
<div>Sonoco Display and Packaging will design, source, manufacture, pack and ship thousands of Energizer retail displays annually.</div><br /> - 4/22/2013
A-B InBev, DOJ Finalize Modelo Deal
These include an all-cash tender offer of <span>USD 9.15 per share by AB InBev for all the outstanding Grupo Modelo shares it does not already own and, upon completion of the tender offer, the sale of Grupo Modelo's Piedras Negras brewery and stake in Crown to Constellation. </span><br /> - 4/22/2013
Orchestro Science Network Launches the CPG Think Tank
<div>Twelve academic experts aim to make sense of consumer-centric Big Data with adaptive analytics.</div><br /> - 4/22/2013
Mike's Hard Innovations Enter New Categories
Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors. <br /> - 4/22/2013
Chiquita Relocates IT Infrastructure
Chiquita has chosen to house its business-critical information, including shipping, accounts payable and receivable, production, and distribution data for its global operations, within Peak 10s new 14,000-square-foot-facility in North Charlotte.<br /> - 4/22/2013
Budweiser Introduces New Can Shape
<div>The Anheuser-Busch Global Innovation Group has been investigating potential can innovations for several years.</div><br /> - 4/22/2013
bareMinerals Launches Nationwide "GO BARE" Tour
In April, bareMinerals kicked off its nationwide "GO BARE" tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever.<br /> - 4/19/2013
Winning with Analytics
In our analysis of two decades worth of financial balance sheets and income statements, Supply Chain Insights found that all industry segments are facing slowing growth, struggling with pressures on margins, battling an increase in complexity and feeling a need to speed up cycles. Analytics offer a promise to help, but traditional analytics are not sufficient. - 4/19/2013
Hershey Collaborates to Automate Advanced Ordering
The Walmart Sales Category Strategy and Insights Team at The Hershey Company was spending an inordinate amount of time manually generating product orders. Here's how they solved the problem.<br />