ARTICLES BY THIS AUTHOR
- 2/12/2013
P&G Launches New Open Innovation Website
P&Gs Connect+Develop program launched a new website that links innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.<br /> - 2/12/2013
50,000 Consumers Name Products of the Year
Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.<br /> - 2/7/2013
Newell Rubbermaid Selects Marketing Agency for Key Brands
<div>Engauges first body of work for Newell Rubbermaid, a Calphalon web site, launched over the 2012 holidays, within three months of the its start.</div><br /> - 2/6/2013
Hormel Closes Skippy Acquisition
The brand holds the No. 2 share in this growing center-of-the-store category and is the leading brand in the faster growing subcategory of natural peanut butter. <br /> - 2/6/2013
SABMiller Places Winning Bid for Chinese Brewery
A joint venture between SABMiller and China Resources Enterprise outbid the competition and will now acquire Kingway Brewery Holdings Limited's brewer business for $864 million. - 2/6/2013
The Evolving Role of the Grocer
The time of the smart supply chain is upon us, and grocers are in a unique position to leverage the transformation to respond to customer needs for greater visibility, and industry demands for compliance and traceability. Here, IDC Retail Insights uncovers the challenges and opportunities that these changes will present to consumer goods manufacturers.<br /> - 2/6/2013
TerraCycle to Recycle Cigarette Waste
With funding from Santa Fe Natural Tobacco Co., TerraCycle is launching a national program to reduce and recycle cigarette butt litter, regardless of which manufacturer made the cigarettes. - 2/4/2013
PepsiCo Connects with Consumers During Super Bowl
From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.<br /> - 2/1/2013
CPG Talk in 2013 Conversations CPG Companies Need to Have Now to Compete & Survive
Gartner Analyst Nigel Montgomery describes what CPG companies need when making decisions about managing data, meeting needs influenced by social media and evaluating ERP systems.<br /><br /><a href="http://consumergoods.edgl.com/User-Registration/Downloads?GUID=&Articleid=47090">VIEW VIDEO</a> - 1/31/2013
RIM Becomes BlackBerry; Names Alicia Keys to Global Creative Director
The company adopts its globally recognized brand and consolidates to single brand identity.<br />