ARTICLES BY THIS AUTHOR

• 5/8/2016

  The Kroger Co. Goes Beyond Brick-and-Mortar

  Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.

  Root Man
• 5/8/2016

  New Algebra of Joint Business Planning

  Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns.

  Root Man
• 5/8/2016

  One-Hour Basics

  American Apparel will offer one-hour delivery.

  Root Man
• 5/8/2016

  Kingsford Charcoal is Always in Season

  Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

  Root Man
• 5/8/2016

  Positivity is Beautiful

  Dove and Twitter launch a new tech tool to analyze tweets.

  Root Man
• 5/5/2016

  Ventura Foods to Acquire Cargill's Condiments

  Ventura Foods expands its business with the acquisition of the Dressings, Sauces and Mayonnaise (DSM) business of Cargill.

  Root Man
• 5/4/2016

  Nestle To Lower Sodium

  The company accelerates sodium reduction efforts as it calls on the U.S. FDA to issue new voluntary targets.

  Root Man
• 5/3/2016

  Clorox Brings In New Agency Partners

  After Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation.

  Root Man
• 5/2/2016

  IDC MaturityScape Guides Manufacturers Through Information Digital Transformation

  To help manufacturers successfully weather and capitalize on the information digital transformation, IDC Manufacturing Insights unveils a new report, IDC MaturityScape: Information Digital Transformation in Manufacturing. The new report provides a framework for identifying the stages, critical measures, outcomes, and actions required for IT organizations.

  Root Man
• 5/2/2016

  Fruit of the Loom Advances Beyond EDI for the Digital Retail Era

  Fruit of the Loom transforms foundational supply chain capabilities with a new fulfillment solution.<br /><br />

  Root Man