ARTICLES BY THIS AUTHOR
- 5/9/2016
GMO Labeling a Go
General Mills, Mars, ConAgra and Kellogg's will start labeling GMOs on products nationwide. - 5/9/2016
Beneath the Surface
<em>CGT</em> Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/9/2016
The Kroger Co. Goes Beyond Brick-and-Mortar
Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience. - 5/9/2016
New Algebra of Joint Business Planning
Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns. - 5/6/2016
Ventura Foods to Acquire Cargill's Condiments
Ventura Foods expands its business with the acquisition of the Dressings, Sauces and Mayonnaise (DSM) business of Cargill. - 5/5/2016
Nestle To Lower Sodium
The company accelerates sodium reduction efforts as it calls on the U.S. FDA to issue new voluntary targets. - 5/4/2016
Clorox Brings In New Agency Partners
After Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation. - 5/3/2016
Mars CMO Retires
Candy-maker Mars' chief marketing officer will retire after 24 years with the company, - 5/3/2016
IDC MaturityScape Guides Manufacturers Through Information Digital Transformation
To help manufacturers successfully weather and capitalize on the information digital transformation, IDC Manufacturing Insights unveils a new report, IDC MaturityScape: Information Digital Transformation in Manufacturing. The new report provides a framework for identifying the stages, critical measures, outcomes, and actions required for IT organizations.