ARTICLES BY THIS AUTHOR
- 5/10/2016
Kellogg Bids CFO Goodbye, Launches New Brands
The search for a new CFO is on as Kellogg Company's CFO announces retirement. Also, take a look at the new snack and breakfast foods from Kellogg U.S. Brands arriving in stores this spring. - 5/10/2016
Sparkling Ice Expands Internationally
Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters, will expand to the United Kingdom and Ireland. - 5/10/2016
Mars Petcare Brings Wet Dog Food Portfolio Together in Campaign
Mars Petcare brings together its portfolio of four wet dog food brands in a new creative campaign. - 5/9/2016
Kingsford Charcoal is Always in Season
Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season. - 5/9/2016
The Shifting Consumer Value Equation
This month, <em>CGT</em> talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation. - 5/9/2016
Snack Attack
From pretzels to cookies, Snyder's-Lance, Inc. is debuting new snack products across several brands. - 5/9/2016
Jelly Belly Finds Sweet E-Commerce Growth
Jelly Belly selects a customizable and scalable e-commerce solution from Mozu that would keep up with the growing company. - 5/9/2016
Goose on the Loose
Vodka brand GREY GOOSE will launch a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue in May 2016.