ARTICLES BY THIS AUTHOR
- 2/29/2016
LEGO Appoints New Head of LEGO Systems
The LEGO Group announces its Senior Vice President is appointed new head of LEGO Systems, Inc. and head of the LEGO Groups Market Group Americas. - 2/29/2016
Kraft Heinz to Add $50 Million to Advertising Budget
Kraft Heinz will boost its working media spend by about $50 million this year. - 2/29/2016
Mondelez International Reports Strong Progress in Cocoa Life Sustainability Program
Mondelez International has published the first progress report onits Cocoa Life sustainability program, which reached 76,700 cocoa farmers in nearly 800 communities. - 2/29/2016
Brita & Amazon Introduce Smart Pitcher
Brita and Amazon have teamed up to introduce a new Wi-Fi-enabled Brita Infinity Pitcher. Find out what makes the pitcher so "smart." - 2/25/2016
Rethink Package Design
Brian Carboni, Global Marketing Director of CPG-Retail Industry for Dassault Systemes, explains how to effectively rethink the packaging changes process. - 2/25/2016
Gerber Innovates to Satisfy Tiny Tastes
With more than $100 million invested in technology, Lil Bits recipes, Gerbers newest category innovation, were developed with the help of a panel of 2,000 tiny taste testers. - 2/25/2016
February 2016 Digital Issue: What's Your Story?
<em>CGT</em> Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 2/25/2016
Pushing Boundaries with Innovation
Chobani's passion for creating a simple, wholesome cup of Greek yogurt made with only natural ingredients, translates into innovations that have shattered consumers preconceived notions about how and when to consume Greek yogurt. - 2/25/2016
Leveraging Analytics to Manage Complexity
Companies are investing in analytics to improve their product development success rates and permanently reduce the need to rationalize SKUs at the rate they are doing it today.