ARTICLES BY THIS AUTHOR
- 11/10/2015
PepsiCo and Coke Call Truce for Veteran's Day
Pepsi and Coke are setting aside their differences to support veterans in a video spot. - 11/10/2015
Three Important Strategies for Application Development
Although technologies, competition and consumer expectations are evolving at hyper-speed, business applications are struggling to keep up. To seize the digital opportunity, consumer goods companies need to fundamentally rethink how applications should be built and deployed. To keep up, follow these three new strategies for application development. - 11/9/2015
10 Digital Transformation Predictions in CG
International Data Corporation (IDC) kicks off its IDC FutureScape series of more than 30 on-demand Web conferences. Find out what the IDC's ten predictions for worldwide digital transformation are, covered in one of the first web conferences. - 11/9/2015
OREO Invites Fans to Personalize Packaging
OREO Colorfilled allows shoppers to personalize OREO cookie wrappers this holiday season, supporting Mondelez International's Strategy to Grow E-Commerce Revenues to $1 billion by 2020. - 11/8/2015
Using Innovative Tech to Win in New Markets
Lack of infrastructure, unfriendly environmental conditions and a shortage of skilled labor, are just some of the obstacles consumer goods (CG) companies face when expanding into new geographies. However, leading CG companies are taking advantage of this opportunity by leveraging innovative technology solutions to increase sales by up to 8 percent, reach customers much faster and reduce ordering costs by nearly 80 percent. Heres how they do it. - 11/5/2015
Retail Execution Optimization Improves Performance of In-Store Merchandising, Sales Teams
A new offering will help consumer goods companies and brokers maximize the value of every store visit. - 11/5/2015
Crocs' E-Commerce Business Grows Despite Inventory, Supply Chain Issues
Crocs' global e-commerce business grew globally in its third quarter, despite inventory and supply chain issues. Find out what's boosting this footwear retailer's online presence and its five initiatives to improve supply chain performance. - 11/5/2015
Retail Intelligence at the Moment of Truth: Are You Ready?
The rise of retail intelligence technology today and in 2016 is ushering in a new era for the CPG world. For CG companies, the question is: Are you ready? - 11/3/2015
Quri to Help Brands Unlock $33.5 Billion in Sales from Promotion Planning Optimization
Quri Academy launches and will offer a series of events to educate and train the industry on best practices. - 11/3/2015
Kellogg Company to Implement Mobile Retail Execution and DSD Software
Kellogg Company says StayinFront products will enhance in-store direct store delivery (DSD) efficiency and productivity. Find out how.