ARTICLES BY THIS AUTHOR
- 11/17/2015
McKee Foods Corporation Improves Sales Planning and Forecasting
McKee Foods sought to improve sales planning and forecasting processes. The solution it found will ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information. - 11/17/2015
Total Gym Fitness Flexes its Mobile Muscle
Total Gym identified its phone communications and customer relationships as its greatest strength and wanted to find a way to bring this experience online, by using a new solution to identify shopper preferences and incorporate the latest e-commerce best practices. - 11/17/2015
Comings & Goings: December 2015
<p>Avocados From Mexico, Dallas. The following have been voted to the new AFM board of directors: Mike Browne, chairman; Antonio Villasenor, vice chair; Ricardo Vega, treasurer; Martin Mendoza, director; Ramon Paz, director; Gary Caloroso, director; Armando Lopez, director; and Ron Campbell, director.</p> - 11/17/2015
S&OP: The Four Point Difference
Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team. - 11/16/2015
Nescafe, Facebook Partner on Interactive Video
Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video. - 11/13/2015
Gorton's Seafood Moves to Fewer Ingredients
Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change. - 11/13/2015
Ferrero Improves In-Store Execution
Chocolate company Ferrero Australia announces it has selected StayinFront's mobile field cloud solutions to help support the field team. - 11/12/2015
Unilever Signs Land Deal with Tatu City
Unilever East Africa has entered into a Memorandum of Understanding with Tatu City Limited for the acquisition of 70 acres of industrial land for future expansion of its manufacturing operations. Find out how this move is part of a stream of investment activities to drive growth in East Africa. - 11/11/2015
Three Important Strategies for Application Development
Although technologies, competition and consumer expectations are evolving at hyper-speed, business applications are struggling to keep up. To seize the digital opportunity, consumer goods companies need to fundamentally rethink how applications should be built and deployed. To keep up, follow these three new strategies for application development. - 11/11/2015
CG Community Raises Over $8K for Charity
Have you ever wanted to be on a game show? Well, members of the consumer goods (CG) community had the chance! Just like the famous Family Feud game show, during the 17th annual Consumer Goods Business & Technology Leadership Conference, attendees had the opportunity to be part of a "family" to compete and win on pop culture questions. So, who won bragging rights during the charity event debut? Read on to find out!