ARTICLES BY THIS AUTHOR
- 11/16/2015
King's Hawaiian Goes Beyond the Shelf
With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States. - 11/16/2015
Fall 2015 New Tech Showcase
To help executives stay informed about their opportunity and investment options, <em>CGT</em> invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.<br /><br /><a href="http://consumergoods.edgl.com/User-Registration/Downloads?GUID=&Articleid=61599">View Now >></a> - 11/16/2015
Marketing on a Shoestring
The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget. - 11/16/2015
Strategic Post-Event Analysis
Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how. - 11/15/2015
Nescafe, Facebook Partner on Interactive Video
Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video. - 11/12/2015
Gorton's Seafood Moves to Fewer Ingredients
Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change. - 11/12/2015
Ferrero Improves In-Store Execution
Chocolate company Ferrero Australia announces it has selected StayinFront's mobile field cloud solutions to help support the field team. - 11/11/2015
Unilever Signs Land Deal with Tatu City
Unilever East Africa has entered into a Memorandum of Understanding with Tatu City Limited for the acquisition of 70 acres of industrial land for future expansion of its manufacturing operations. Find out how this move is part of a stream of investment activities to drive growth in East Africa. - 11/10/2015
PepsiCo and Coke Call Truce for Veteran's Day
Pepsi and Coke are setting aside their differences to support veterans in a video spot. - 11/10/2015
Three Important Strategies for Application Development
Although technologies, competition and consumer expectations are evolving at hyper-speed, business applications are struggling to keep up. To seize the digital opportunity, consumer goods companies need to fundamentally rethink how applications should be built and deployed. To keep up, follow these three new strategies for application development.