ARTICLES BY THIS AUTHOR
- 11/16/2015
Lotus Bakeries Gains a Sweet View of Forecasting
A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model. - 11/16/2015
Comings & Goings: December 2015
<p>Avocados From Mexico, Dallas. The following have been voted to the new AFM board of directors: Mike Browne, chairman; Antonio Villasenor, vice chair; Ricardo Vega, treasurer; Martin Mendoza, director; Ramon Paz, director; Gary Caloroso, director; Armando Lopez, director; and Ron Campbell, director.</p> - 11/16/2015
An Untapped Opportunity
Anthony Bigornia, director, Global Consumer Products Industry Solutions and <a href="http://www.ibm.com">IBM</a> Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth. - 11/16/2015
King's Hawaiian Goes Beyond the Shelf
With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States. - 11/15/2015
Nescafe, Facebook Partner on Interactive Video
Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video. - 11/12/2015
Ferrero Improves In-Store Execution
Chocolate company Ferrero Australia announces it has selected StayinFront's mobile field cloud solutions to help support the field team. - 11/12/2015
Gorton's Seafood Moves to Fewer Ingredients
Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change. - 11/11/2015
Unilever Signs Land Deal with Tatu City
Unilever East Africa has entered into a Memorandum of Understanding with Tatu City Limited for the acquisition of 70 acres of industrial land for future expansion of its manufacturing operations. Find out how this move is part of a stream of investment activities to drive growth in East Africa. - 11/10/2015
Barry Callebaut Makes Two Acquisitions
Barry Callebaut has acquired Nyonkopa to cover growing customer need for sustainable and traceable cocoa and the commercial beverages vending activities of FrieslandCampina Kievit. - 11/10/2015
PepsiCo and Coke Call Truce for Veteran's Day
Pepsi and Coke are setting aside their differences to support veterans in a video spot.