ARTICLES BY THIS AUTHOR
- 9/23/2015
Making a Case for Global Expansion
If you are serious about entering a new market, put down those research reports and spend two weeks in that region. Immerse yourself in that market. This was the consensus among the consumer goods executives who recently convened to combine their expertise, with the goal to master the imperative of attaining growth in emerging economies. - 9/23/2015
Kellogg's Utilizes Mobile Apps
Kellogg's has successfully used mobile technology to improve visibility and measurement of its field sales activities and retail execution across the United States. Find out how the company is implementing and using the solution. - 9/23/2015
Anheuser-Busch InBev and SABMiller PLC to Potentially Merge
Anheuser-Busch InBev has made an approach to SABMiller Plc regarding a combination of the two companies.Such a deal would help the big beer companies grow international market share, but how would such a merger impact U.S. craft beer companies? - 9/23/2015
Kellogg and Tolaram Announce Partnership to Expand Presence in Africa
Kellogg creates a joint venture and acquires a 50 percent stake in a premier sales and distribution company, significantly increasing Kellogg's presence in the growing African market. - 9/22/2015
Solution Provider News: October 2015
<p>Seattle-based Amazon.com’s Amazon Media Group has selected three more agencies to join its Trusted Creative Partner program, marking the first additions to the six original partners named when the initiative launched in 2014. </p> - 9/22/2015
Walmarts Mobile Chief Joins PepsiCo
Walmarts head of mobile and digital has joined PepsiCo to lead a big e-commerce push for the maker of Doritos potato chips and Pepsi-Cola. - 9/22/2015
Comings & Goings: October 2015
<p>Kellogg Co., Battle Creek, Michigan. The company recently announced the election of longtime Procter & Gamble executive Carolyn M. Tastad to its board of directors, effective Dec. 1.</p> - 9/18/2015
How DKNY Utilizes Instagram Direct
Find out how DKNY is using Instagram Direct to provide fans personalized content on how runway designs were conceived. - 9/16/2015
CGT Announces Business & Technology Award Finalists
<em>CGT</em>will once again recognize one individual and three consumer goods companies for excellence in IT, supply chain, customer management and small-to-midmarket growth strategies. Today, we proudly reveal the 20 finalists for the prestigious 2015 Business & Technology Awards.<br /><br /> - 9/15/2015
Supply Chain Insights Announces Winners of 2015 Supply Chains to Admire
Supply Chain Insights LLC announcesd the winners of the Supply Chains to Admire analysis for 2015. In its second year, this research identifies companies that outperformed their industry peer group in four key metricsyear-over-year growth, inventory turns, operating margin, and Return on Invested Capital (ROIC)while driving improvement.