ARTICLES BY THIS AUTHOR
- 12/1/2006
2006 Innovation & Technology Awards
<div>Consumer goods industry leaders are recognized at CGT events for excellence in innovation, technology and business strategies </div> - 12/1/2006
Overcoming The Margin Squeeze
Consumer goods companies must develop breakthrough strategies for grow - 12/1/2006
Kraft Appeals To Consumer Scents
As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal. - 12/1/2006
Wrapping Things Up
As the year closes you might be thinking about "wrapping" things up just like I am. I am one of those nostalgic people who like to consider the past year's events. - 12/1/2006
Breakthrough SMB -- December 2006
Sunny D shines with efficient trade plans post P&G spin off - 12/1/2006
Power User -- December 2006
Nestle consumer relationship marketing program earns the company kudos - 12/1/2006
Catching up with Rick Brindle, Customer Vice Presidient, E-Sales & Industry Relations, Kraft Foods
Kara Romanow sits down with Rick Brindle, customer vice president of e-sales & industry relations for Kraft Foods.