ARTICLES BY THIS AUTHOR
- 5/1/2005
Buzz-worthy Customer Service
Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts - 5/1/2005
The Pulse -- May 2005
The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005. - 5/1/2005
Is Sarbanes-Oxley Overzealous?
During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions. - 5/1/2005
Hitting the Halfway Mark
With mandates beat, Pacific Cycle changes direction to gain value from RFID using the right tech partners - 5/1/2005
Insights -- May 2005
By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success - 5/1/2005
Simple Recipe for Success
The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors - 5/1/2005
Hallmark Greets Salesforce Automation
Handheld capabilities streamline re-order process and reduce stock outs - 4/1/2005
Insights -- April 2005
Aligning business and IT strategies, regardless of M&A plans, it's no secret that consumer goods companies are under extreme pressure to reduce costs and increase their revenue. - 4/1/2005
Chain of Command
A special section devoted to supply chain services and transportation management - 4/1/2005
Braving The Competition
Sportif USA avoids risky business processes with refurbished IT systems