ARTICLES BY THIS AUTHOR
- 2/1/2005
Insights -- February 2005
With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner. - 2/1/2005
The Wal-Mart Factor
No question about it: Wal-Mart's RFID initiative is one of the biggest technology news stories of recent years. - 2/1/2005
High Level of Interest
Late last year, clothing manufacturer VF Corp. signed a three-year agreement to purchase RFID tags and readers from Alien Technology to identify products in cases and pallets headed to Wal-Mart and other retailers that use RFID. - 2/1/2005
Raising The Bar
When I recently tried to reminisce about favorite "Love Boat" episodes with a co-worker who is about 10 years younger than me, I received a look of bewilderment. - 2/1/2005
The Cutting Edge of RFID
With all of the hype, confusion and doubt surrounding the future viability of Radio Frequency Identification (RFID) technology, The Gillette Company remains unfazed, staying the course with a razor-sharp strategy that intends to mine the fathomless efficiencies that the electronic product code (EPC) offers. - 2/1/2005
Pump Up The Volume
In April 2004, IT giant Hewlett-Packard (HP) was one of just eight consumer goods giants that began shipping Electronic Product Code (EPC)-products to Wal-Mart's Dallas/Fort Worth distribution center. - 2/1/2005
Special Report - February 2005
In-store televisions and other electronic media tools are transforming the consumer/brand relationship - 2/1/2005
Calling for Security
In the May 2004 issue of Consumer Goods Technology, we reported on a developing story about the Pharmaceutical Industry RFID Group.