ARTICLES BY THIS AUTHOR
- 9/1/2004
Between the Lines -- September 2004
In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before. - 9/1/2004
Taking the Lead
Even though Franklin Electronic Publishers Inc. is a world leader in handheld information, having sold more than 32 million electronic books since 1986, the company does not manufacture its own products. - 9/1/2004
Insight to action
Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield. - 9/1/2004
Special Report - September 2004
How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition. - 9/1/2004
Insights -- September 2004
Mandates have been the driving force behind the increasing interest in RFID. - 9/1/2004
Increasing Innovation
TAL Apparel unbuttons a product management tool to keep its customers on the cutting edge of fashion - 9/1/2004
The Pulse --September 2004
A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase. - 8/1/2004
Shifting Into High Gear
Pacific Cycle hopes its RFID strategy will kick in a competitive edge at retail