ARTICLES BY THIS AUTHOR
- 6/1/2004
Insights -- June 2004
Companies accept contract compliance breakdowns as a fact of life and have done so for years. - 6/1/2004
The speed of success
As a New Jersey native, it's been tough to handle the endless barrage of jokes about big hair, shopping malls and the bizarre odors that perpetually cling to the Turnpike like a bad case of head lice. - 6/1/2004
Travel Expense
Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs. - 6/1/2004
The 25 Most Influential: June 2004
With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks. - 5/1/2004
Special Report - May 2004
The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors." - 5/1/2004
Shredding the Paper Trail
Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. - 5/1/2004
Tapping Brand Growth
When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics. - 5/1/2004
Insights -- May 2004
Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated.