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Root Man

ARTICLES BY THIS AUTHOR

  • 5/31/2003

    The 25 Most Influential: June 2003

    The 25 Most Influential Consumer goods executives that Make a Difference.
  • 5/31/2003

    Going Steady

    Gaining CRM success through gradual execution <br />
  • 3/31/2003

    Metric System

    The art of attracting and retaining customers is a sizeable challenge for the CG industry.
  • 3/31/2003

    Tyson Beefs Up

    As the consumer goods landscape changes due to the mergers and acquisitions driven by the industry's leading players, the question of how the combined companies manage and integrate separate I.S. entities into a new whole becomes paramount for long-term success and efficiencies across the enterprise and supply chain.
  • 3/31/2003

    Demand Performance

    Are you tired of hearing about the sluggish and challenging economy?
  • 3/31/2003

    Supplementing Income

    Nearly every CG company has found itself overwhelmed by the sheer volume of customer information that passes its way nearly every day.
  • 3/31/2003

    Firm Believers

    Crushed by two years of steep revenue decline, the consulting arena has transformed.
  • 3/31/2003

    Taking Stock

    Vendor managed inventory (VMI) solutions are changing the rules of business for select CG companies and their customers. Increased service levels, improved forecasting and clear visibility into the supply chain are some of the benefits generated by VMI solutions.
  • 2/28/2003

    Scotts Feeds Growth

    Three years ago the Scotts Company was turning inventory twice a year, which may not sound like much to a company that does 50 turns a year like Dell.
  • 2/28/2003

    Slicing Into Trade Promotions

    For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.