Root Man

ARTICLES BY THIS AUTHOR

6/23/2015
Kate Spade Names EVP, President of N.A.
Kate Spade & Company announces today Emilia Fabricant will join the company as Executive Vice President, President of North America, effective June 29, 2015.

Root Man
6/23/2015
Solution Provider News: July 2015
Menasha Corp., Neenah, Wisconsin, has acquired Portable Packaging Systems of Mississauga, Ontario. 

Root Man
6/23/2015
Morton Salt to Move Headquarters
Morton Salt, Inc. announces it will relocate its Chicago headquarters office to the new River Point tower currently under construction in the West Loop. 

Root Man
6/23/2015
Nicole Miller Makes Instant Mobile Sales a Reality
Shoppers of Nicole Miller fashionsable to buy straight from the designer's online store anytime, anywhere with just one touch.

Root Man
6/17/2015
Iconix Brand Group Names EVP and CFO
The exec joins Iconix after twelve years with Penske Automotive Group, an international transportation services company.

Root Man
6/17/2015
Who "Owns" the Consumer?
What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?

Root Man
6/17/2015
Over 200 CG Execs Talk Marketing Strategies
During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event.

Root Man
6/16/2015
Kellogg Plans Snack Subscriptions as General Mills Exits
General Mills discontinued its Nibblr subscription snack offering after about a year and a half, while Kellogg has assembled a team to create the direct-to-consumer food business.

Root Man
6/16/2015
MyWebGrocer Offers Next-Generation Digital Experience Platform
MyWebGrocer unveils the next generation of its Digital Experience Platform (DEP) for grocers and CPG manufacturers.

Root Man
6/16/2015
Yankee Candle Launches New Scent Marketing Division
The Scent Systems by Yankee Candle, aims to deliver precision scents to match customer's brand promise.

Root Man