ARTICLES BY THIS AUTHOR
- 4/15/2015
Retail Value Chain
Britt Fogg, SVP, Product Operations at SPI, reveals the advantages of acting as a community with one unified vision in order to reap the rewards of data and insights transparency along the retail value chain. - 4/15/2015
Talking Rain Finds the Right Mix
Since Talking Rain's ultimate retail strategy is to be a trusted advisor providing insight to its customer about the right product mix and placement of products, the company needed a technology that would enable the category management, marketing and sales teams to provide retailers with these insights. - 4/15/2015
Small, But Mighty
Supply Chain Insights Founder, Lora Cecere explains how mid-market companies master the art of data-driven processes. - 4/15/2015
April 2015 Digital Issue: Just Get Started
<em>CGT</em> Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 4/15/2015
Spring 2015 New Services Showcase
Leading organizations present new offerings that address industry-specific business needs. - 4/15/2015
2015 Standout SMBs
Through the use of innovative thinking, technology solutions and even some aggressive marketing, these nine Standout SMB companies should be duly noted for the strategies that helped them grow in the midmarket. - 4/15/2015
A New Era of Value Creation
Consumer goods companies can achieve profitable growth with a Modular Operating Model. - 4/14/2015
Amazon Creates Potential Edge for Major CPG Brands
Amazon set the Internet aflutter when it announced its latest digital innovation the <a href="https://www.amazon.com/oc/dash-button">Dash Button</a>. Major CPG companies like P&G, Clorox, Coca-Cola and Kraft are already on board with the e-commerce giant testing with Amazon Prime members. It is already being said that these in-home buttons could give big CPG players the 'leverage they've lacked in e-commerce.' - 4/14/2015
Walmart CEO Pushes to Improve In-Store Experience
A recent <em>fortune.com</em> article reports that the Walmart U.S. CEO acknowledges some progress, but says there is still more work to be done. - 4/13/2015
Land O'Lakes Names Chief Marketing Officer
As CMO, the exec will oversee the B2C and B2B branding and marketing strategy. He will also be responsible for building marketing competencies across all businesses and geographies.