ARTICLES BY THIS AUTHOR
- 4/13/2015
The Consumer Goods Sales and Marketing Landscape
<em>CGT</em> and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry <strong>trade promotions, downstream data, consumer engagement, and S&OP</strong>. - 4/13/2015
The Absolut Company Revamps Digital Experience
The Absolut Company is using the EPiServer Digital Experience Cloud running on Microsoft Azure to develop a new family of web sites to support its leading spirit brands. - 4/13/2015
General Mills Reports Global Responsibility Progress
General Mills' annual Global Responsibility Report outlines the company's approach to creating economic, environmental and social value in the countries where it operates. - 4/13/2015
Deckers Brands Appoints New Teva Brand President
In this role, Wendy Yang will design and lead Teva's global brand strategy and report directly to Dave Powers, President of Deckers Brands. - 4/2/2015
Solution Provider News: April 2015
<p>IRI, Kline to Provide Expanded OTC Coverage</p><p>Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.</p> - 4/2/2015
Air Wick Believes 'Home is in the Air'
<p>Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.</p> - 4/2/2015
Comings & Goings: April 2015
<p>Brand Marketers<br>Coca-Cola Co., Atlanta</p><p>Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.</p> - 4/1/2015
Matouk Selects Cloud ERP Platform
The luxury linen manufacturer will use Rootstock's cloud manufacturing ERP software to coordinate its manufacturing data with its customer information to better service its trade, interior design and direct customers. - 4/1/2015
Small Organic to Mass Market: Growth Potential or Selling Out?
Many small, organic food companies start with a homegrown story that appeals to its consumer base, however, major consumer goods powerhouses have been recently vacuuming up these niche players. Giants like Coke, General Mills and Kellogg have recently expanded their organic portfolios through acquisition with rumors of more to come. With the risk of being called a sell out, is teaming up with bigger companies better for growth, or is it a death sentence for these smaller players?