ARTICLES BY THIS AUTHOR
- 4/13/2015
Land O'Lakes Names Chief Marketing Officer
As CMO, the exec will oversee the B2C and B2B branding and marketing strategy. He will also be responsible for building marketing competencies across all businesses and geographies. - 4/13/2015
The Consumer Goods Sales and Marketing Landscape
<em>CGT</em> and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry <strong>trade promotions, downstream data, consumer engagement, and S&OP</strong>. - 4/13/2015
The Absolut Company Revamps Digital Experience
The Absolut Company is using the EPiServer Digital Experience Cloud running on Microsoft Azure to develop a new family of web sites to support its leading spirit brands. - 4/13/2015
General Mills Reports Global Responsibility Progress
General Mills' annual Global Responsibility Report outlines the company's approach to creating economic, environmental and social value in the countries where it operates. - 4/2/2015
Solution Provider News: April 2015
<p>IRI, Kline to Provide Expanded OTC Coverage</p><p>Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.</p> - 4/2/2015
Air Wick Believes 'Home is in the Air'
<p>Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.</p> - 4/2/2015
Comings & Goings: April 2015
<p>Brand Marketers<br>Coca-Cola Co., Atlanta</p><p>Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.</p> - 4/1/2015
Retail's 10 Most Influential
Retailers continue to introduce innovation after innovation but where do they get their inspiration? Vend's examination of the industry's most influential ranks the insiders setting the agenda for retail's future. See who made the list, and who you should be following. - 4/1/2015
McCormick Names SVP Corporate Strategy & Development
In this new role, the candidate is responsible for shaping overall corporate strategy and development activities to achieve company objectives.