ARTICLES BY THIS AUTHOR
- 3/17/2015
Review & Outlook 2015: Cross-Functional/IT
This section is no stranger to prioritizing data, but this year the focus has shifted from a mere buzzword, to a call for a single repository, and the need to ultimately make data actionable. Digital transformation and the Internet of Things are also emerging trends to watch. - 3/17/2015
March 2015: Review & Outlook: Cover
- 3/17/2015
Review & Outlook 2015: Sales & Marketing
It's no surprise that this section continues to remain the largest, as the impact of social media and mobile technology (and newer technologies like beacons and 3D printing) are quickly changing the shopper experience. - 3/17/2015
2015 Review & Outlook: Prioritizing for Growth
This edition of <em>CGT</em>'s Review & Outlook Report features over 100 influencers and leaders that are laying the groundwork today for greater success tomorrow, and well beyond. - 3/17/2015
March 2015: Review & Outlook
- 3/17/2015
Top and Bottom Retailers for Customer Experience
Temkin Group interviewed over 10,000 consumers for its 5th annual customer experience survey and uncovered that while many retailers are routinely satisfying customers others are missing the mark. See where PetSmart, Amazon, Best Buy, and others ranked. - 3/17/2015
Review & Outlook 2015: Innovation Trends
The authors in this section focus a great deal on the pace of change in the industry, and how timing impacts innovation in the market. They explore investments in key technologies (like digital and consumer insights) that can help CG companies react quickly and stay nimble to keep their brands top-of-mind.