ARTICLES BY THIS AUTHOR
- 4/12/2018
News America Marketing Embraces Blockchain Tech
New York-based News America Marketing is using incubating and testing with blockchain technology to modernize how consumers, brands and retailers use incentives. - 4/12/2018
L’Oreal Acquires Modiface
L’Oreal, Paris, has acquired Toronto-based ModiFace, an augmented reality company and collaborator in the beauty industry. - 4/12/2018
Myxx Expands Recipe Platform at Kroger
Digital shoppable recipes provider Myxx, Cary, North Carolina, expanded services into 443 Kroger-owned locations, including King Soopers, Ralphs and Fred Meyer stores. Myxxrecipes. - 4/10/2018
April Carlisle Joins Coca-Cola as Shopper Marketing VP
Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales. - 4/8/2018
Former P&G Exec Joy Mead Joins Blue Chip
Former Procter & Gamble associate director Joy Mead was named Blue Chip executive vice president and general manager of business leadership. - 4/8/2018
Soche Picard Becomes Arc Worldwide North American CEO
Soche Picard, former Geometry Global team lead for Unilever Shopper and managing director, was named Arc Worldwide North American CEO. - 3/14/2018
New Shopper Agency Opening in Toronto
Brothers Kris and Ian Matheson are launching a new shopper and design agency in Toronto called Tandem. - 3/14/2018
Schuman Cheese Selects Partners + Napier
Schuman Cheese, Fairfield, New Jersey, selected Partners + Napier, Rochester, New York, as its agency of record. - 2/20/2018
Breaktime Media Launches Click-to-Cart Offering
Boston-based Breaktime Media has launched a new click-to-cart offering that can be integrated into any of its campaigns for CPG clients. - 2/20/2018
Innomark Opens Design Center in Long Island
Innomark has opened its Permanent Display Design Center in Ronkonkoma on Long Island in New York.