Liz Dominguez
ARTICLES BY THIS AUTHOR
- 10/28/2024
From Targeted Promotions to Tailored Packs: Colgate-Palmolive, P&G, and PepsiCo Respond to Consumer Shifts
Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value. - 10/27/2024
Digital Channels Dominate, Brand Power Takes Back Seat as Consumers Seek Holiday Deals: Report
The holiday season is quickly approaching and consumers continue to prioritize value and convenience over brand loyalty. - 10/27/2024
Expand or Perish: CPG Companies Focus on Securing Their Data Analytics to Foster Sustainable Growth
To win not just in value but volume, CPG companies must prioritize operational efficiency, embrace innovation, and develop long-term resilience. Learn more. - 10/27/2024
Stanley Adopts AI for Proactive Problem-Solving in Supply Chain
Stanley 1913, a drinkware manufacturer for PMI Worldwide brand Stanley, is strengthening its supply chain through AI and ML technology that will allow it to quickly get ahead of potential roadblocks. - 10/24/2024
Wave Your Hands, Not Your Germs: Lysol's VR Pop-Up Teaches Sports Fans How to Cheer Clean
The Reckitt-owned Lysol brand is bringing awareness to germ spread in crowded spaces through a new virtual reality experience. Get the details. - 10/23/2024
Keurig Dr Pepper Grows Energy Portfolio With Ghost Acquisition
Keurig Dr Pepper is expanding its beverage portfolio by acquiring Ghost, a sports nutrition business that offers liquid refreshments and supplements but is most known for its ready-to-drink energy brand. Get details about the deal. - 10/23/2024
Insights From Nestlé Purina, General Mills, Mondelez, and Colgate-Palmolive at Upcoming P2PI LIVE & Expo 2024
Join experts from leading CPG and retail brands at the upcoming P2PI LIVE & Expo, hosted by CGT’s sister brand the Path to Purchase Institute. - 10/22/2024
Tupperware Agrees to Sale Amid Bankruptcy, Plans Refocused Market Strategy
Tupperware has reached a tentative agreement to sell its business a few weeks after filing for bankruptcy. - 10/21/2024
Estée Lauder Joins Prestige Beauty Lineup on Amazon, Launches Virtual Foundation Tool
This follows a trend of luxury companies seeking new opportunities to engage with consumers wherever they are — and this includes Amazon. - 10/21/2024
Smart Tags to Brain-Machine Interfaces: Gartner's Top 10 Strategic Tech Trends for 2025
Gartner recently identified the top 10 technology trends that organizations should explore in 2025 — and many of these could have a deep impact on the consumer goods space.
