Liz Dominguez
ARTICLES BY THIS AUTHOR
- 8/1/2024
Coca-Cola Scaling GenAI Marketing Campaigns With Digital Twins
The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology. - 7/31/2024
AB InBev Helps Drive Marketing Optimization With ML-Powered BEES
AB InBev implemented BEES in 2016 and the company continues to reap the rewards from the e-commerce and data-sharing platform. - 7/31/2024
Look Who's Coming to the Consumer Goods Sales & Marketing Summit
This is your opportunity to connect with the individuals behind some of the biggest innovations in CPG and who represent these industry giants. - 7/30/2024
Mondelez Launching $1.2 Billion ERP and Supply Chain Transformation
Mondelēz International is overhauling its enterprise resource planning and supply chain operations. Get the details. - 7/29/2024
Sargento Leadership Shake-Up Includes Amy Ehlen as New VP of Pricing & Demand Planning
Cheese producer Sargento is continuing its leadership shakeup after naming a new COO last month. Now the company has named Amy Ehlen as its new VP of pricing and demand planning, along with several other appointments. - 7/29/2024
Jill Pratt To Lead Campbell’s Meals & Beverages Marketing as VP, CMO
The Campbell Soup Company is elevating its marketing efforts within its meals and beverages division, naming Jill Pratt as the segment’s VP, chief marketing officer. - 7/28/2024
Businesses Face Hurdles Getting GenAI Past Pilot Phase: Gartner
Generative AI may be the buzz phrase of 2024, but how many AI initiatives actually make it past the pilot phase and result in long-term strategy? At least 30% of GenAI projects are expected to be abandoned after proof of concept by the end of 2025, according to Gartner. - 7/25/2024
Danone To Optimize Supply Chain and Workforce With Microsoft AI Partnership
Danone is exploring a multi-year partnership with Microsoft to integrate artificial intelligence into its upskilling operations. - 7/24/2024
New Product Innovation Growth Has Taken a Hit and Here’s Why: Study
Innovation growth has slowed across the globe in the consumer goods sector, and the U.S. has had some notable setbacks in particular. - 7/23/2024
Nike Hires Cheryan Jacob as CIO
Nike continues its DTC push and digital-first approach, now naming Cheryan Jacob to lead IT efforts. Jacob joins the company as its chief information officer.
