Liz Dominguez
ARTICLES BY THIS AUTHOR
- 1/31/2022
New Henkel Merger Springs Consolidated Consumer Brands Business
This is the latest step in Henkel’s strategy to build a single multi-category platform that combines its consumer brands and businesses, featuring brands such as Persil and Schwarzkopf. - 1/27/2022
Mars Commits to Global Diversity, Refreshes M&M'S Brand Strategy
M&Ms is promising to use “the power of fun” to include everyone, and increase the sense of belonging for 10 million people around the world by 2025. - 1/26/2022
Ben & Jerry's, Breyers and More Sign On for Instacart’s New Ad Tech
CG brands access the new solutions through the Instacart Ads self-service portal, Ads Manager, which provides anonymized and retailer-agnostic data insights. - 1/25/2022
KIND Names Kelly Solomon Global Chief Marketing Officer
The role will focus on revenue-generating marketing research and strategic planning. - 1/24/2022
10 CGs Ranked ‘Most Sustainable' in 2022
Of the 100 companies listed, the 2022 list recognized 10 consumer goods (CG) companies. - 1/23/2022
Vera Bradley Taps Impact Analytics to Optimize Omnichannel Decisions
Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics. - 1/20/2022
Skin Care AI: L'Oréal Decoding the Future of Beauty
The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings. - 1/19/2022
New Retail Therapy Intel: Reach Consumers Suffering From COVID Fatigue
New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment. - 1/18/2022
Shopify and JD.com Partnership Will Help Expand Largest E-Commerce Market
The collaboration could open up access for retailers both small and large. - 1/12/2022
First Look: Mattel Brings Luxury Barbie to Retail
Running from Jan. 13 to Jan. 30, a limited-time pop-up store at Neiman Marcus’ NorthPark location in Dallas, Texas, will replicate the glass pavilions of the Grand Palais in Paris, France, allowing visitors to experience the Barbie Life.
