Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

3/6/2018
Del Monte Names Bibie Wu CMO
The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives.

Peter Breen
3/4/2018
Profile of Patrick Fitzmaurice

Peter Breen
3/4/2018
Hershey Picks Accenture to Implement SAP S/4Hana
The implementation is part of Hershey's overall plan to leverage technology for competitive advantage.

Peter Breen
3/1/2018
Salsify Launches 'Product Experience Management' Platform
The enhanced PIM platform is designed to help consumer goods brands build compelling shopper experiences across the entire e-commerce landscape.

Peter Breen
3/1/2018
New Competition Rewards Analytics Startups
The inaugural Genesis Awards will recognize analytics startups that can help retailers survive in an ultra-competitive marketplace.

Peter Breen
2/27/2018
Newell to Emphasize Most Profitable Brands
Plans to drive operational efficiencies include a move to consolidate global sales on two ERP platforms.

Peter Breen
2/27/2018
General Mills Buys Blue Buffalo
Acquisition of a pet food company exemplifies the CPG's commitment to healthy food for all types of "consumers."

Peter Breen
2/27/2018
JDA Enrolls at MIT for Supply Chain Learning
A multiyear collaboration will focus on creating new and innovative capabilities within the supply chain utilizing technologies like machine learning, artificial intelligence, Internet of Things and advanced analytics.

Peter Breen
2/27/2018
Unilever Aims for Palm Oil Sourcing Transparency
In a move to improve sustainability and product safety in its supply chain, Unilever has become the first CPG to publicly disclose its worldwide sources.

Peter Breen
2/19/2018
Study Says Consumers Shifting Toward DTC Brands
A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

Peter Breen